Background and context

Following a strong 2024 year, our client, an airline and cargo operator, had set an ambitious revenue goal for 2025. Thus, they reached out to us for guidance and assistance is unlocking growth in three distinct areas: partner evaluation and prioritization; freighter leasing/ capacity purchasing options, and customer segmentation;

Aevean’s Role

In the partner evaluation workstream, the potential partners where identified and prioritized according to their ability to support attractive trade flows and increase cargo volumes. To ensure connections between client and potential partners were feasible, we made use of our flight connection tool.
Regarding, the freighter leasing/purchasing workstream, we developed a business case as to how and where a freighter could supplement capacity on constrained lanes.
Finally, for the customer segmentation workstream, after reviewing existing customer account details, product mix and pain points, a customer segmentation strategy was built.

Outcome & Value Add

Ultimately, the client was given a series of data-driven strategic insights – including a ranked list of airline and airport partnership opportunities, the business impact of operational challenges related to the partnership, ranked freighter partnership options, and a tailored customer segmentation strategy with an implementation roadmap.