14 October 2026

ㅤ Europe has overtaken Asia as the biggest air market for Korean beauty products

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Europe has overtaken Asia as the biggest air market for Korean beauty products. South Korea flew 57k tonnes of beauty and personal care products abroad in 2026 so far, up 47% year-on-year. Products go everywhere, with growth mainly coming from U.S. and Europe:

– Europe +104%. Volumes doubled to ~19k tonnes, and Europe now ranks first, ahead of Asia Pacific.
– North America +65%. The second engine, driven by the US.
– Asia Pacific +9%. Still a large market, but close to flat.
– Latin America +124%. Small, but more than doubling.

K-beauty was one of the niche trends in the 💡Aevean market insights package our customers received last week: if you’d like to see what else was covered in our latest release, get in touch!

#KBeauty #AirCargo #CrossBorderEcommerce #SouthKorea #BeautyIndustry

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